Basics for Email Marketing

[jacksonp]

E-mail marketing is a great way to stay in touch with your customers and clients, there are many common mistakes that companies make that can cause a loss in customers.
1. Sending out too many emails
Your customers do not want to get two or three emails a week. Some companies send that many out in a day. This can lead to the customer adding your email address to their spam list.
2. Sending out 'generic' emails
Every email you send out must have a purpose to it. If you're informing them, inform, if you're promoting, promote, if you're handing out a freebie, do so.
3. Greed
I've been on lists that constantly promote day-after-day. It's tiresome and doesn't give the reader any chance to read and fully digest what you have offered the previous day. 1-2 emails a week is more than enough!

[satih]

nice post, you right about avoid annoying the customer, when i see 3-4 emails from the same company, starts looking like spam, don't have the patience to go through everyone of them, but 1 a week, and maybe i'll be interested on what they have to offer

[gabi009]

I second that, too many emails usually makes me unsub real quick.

[Ellina]

E-mailing advertisements, sent with the express permission of the recipient, can still become redundant, and therefore ineffective, unless you:

Offer new discounted products or services regularly
Provide very targeted mailings
Offer some content.marketing for a small business..

[cybrax]

Please someone lauch a guide stating
"Spamming 101"
or
"Bulk mailing 101"
it will be a big hit.Even I will buy from you